At Penn State University, I studied Organizational Psychology and supported professors in the Smeal College of Business conducting research in the early days of e-commerce profiles.

I started my career in graphic design as a children’s and sportswear product designer in NYC . I was a creative director for an urban apparel startup brand, which is funny, because I’m not that cool.  I dove head first into web design learning from Jeff Zeldman’s and Eric Meyer’s books and so many others who shared knowledge through Lynda.com. After some time as a marketing designer Like many during the Web 2.0 era, I found myself increasingly interested in the UX space during the web software boom. As UX designer and researcher, I’m currently exploring use cases for AI tools, especially ChatGPT, Lovable.dev, and Claude.