Welcome to Obvious Wins, an online experiment by Evan, a strategic design leader living in the Philadelphia area. Go 🦅!

Photo of the LOVE status in Love Park in Philadelphia, PA

Years of experience as a strategic-thinking UX designer, paired with an education in Organizational Psychology and Graphic Design, have helped me develop my greatest strength: adaptability. It's been helpful as I bring an open mind to help any size organization understand their user needs and craft plans to deliver a more user-centered successful business model.

Here’s what I love to do when I’m not spending time with my family and friends:

  • I love to find creative ways to use UX research methods and quickly apply findings to an effective design strategy. I’m inspired by Google’s discoveries in Times Square.

  • I love using data visualization that drives change

  • I love making users happy, while also meeting stakeholder demands in both business leadership and engineering. The ultimate goal is to find compromise so (almost) everyone loves the outcome.

Lately, I’m experimenting with modern AI tools like Lovable.dev and Figma AI, along with OpenAI's ChatGPT, Google Gemini, Anthropic's Claude, Microsoft’s CoPilot, and Apple Intelligence to find opportunities for the design process while identifying risks they pose to users, business, and engineering.

I find they can offer real value to the design process for rapid interactive prototyping and usability testing before wasting the time of valuable engineering teams and ensure we’re launching user-focused product experiences with faster-to-build interactive prototypes.

I'm currently UX Lead at OpenText were I am responsible refining our user-centered design practice focused on improving consumer products to make them more useful, usable, and helpful in preventing online threats to a family’s devices.

So far, I have…

  • Led a discovery phase research project to validate assumptions made about our user personas and learn how consumers think about managing their family's cybersecurity to inform a growth product strategy.

  • Partnered with product management and marketing teams to help understand and define the strategy of our consumer cybersecurity products.

  • Defined the scope of the many touchpoints in our consumer products for Windows, macOS, Android, iOS, iPad OS, ChromeOS, and the Web.

  • Promoted a culture of inclusion that advocates for accessibility and reduces organizational legal risks by ensuring standards are required in project charters in product management.

I was also impactful at SimpleTire, where I was part of a customer-friendly marketing team that drove online sales on both mobile and desktop e-commerce and empowered our customer support teams to be more effective. Here are the details of that case study.