Brand identity and perception

Written By Evan Wiener

There’s nothing wrong with the quality of the ‘47 brand baseball hat I wore. The Phillies logo is a great design from the early 90s, which is a refined and thicker version of the one used from 1950-1959.

https://www.sportslogos.net/logos/list_by_team/70/Philadelphia-Phillies-Logos/

The red Phillies team color has been around for generations and part of their red and blue brand. However, combining them all could be misconstrued these days if you make assumptions about a red hat from a certain viewing angle.

Thankfully, this isn’t some cheap piece of junk made without care or craftsmanship or a political statement. It just represents a dedication to loyalty of a sports team, and a Philadelphia cultural norm.

Image of a red Philadelphia Phillies hat, which is made by the brand '47, which also unfortunately corresponds to the number of the current White House resident and his own color of poorly designed hats.

A photo of a Philadelphia Phillies hat with an unfortunate number in context to the team color.

Evan Wiener

I ❤️ leading research & design project teams that get results. Let's connect or chat on Bluesky about how I can bring the kind of results you expect from a product and marketing strategy.

https://obviouswins.com
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