Welcome to Obvious Wins, an online experiment by me, Evan. I’m a strategic design leader living in the Philadelphia area. Go 🦅!
You’re probably here to learn about me and how I can help you identify obvious wins for your team.
I 💙 helping cross-functional teams define and deliver a high-quality product strategy that aligns with business goals. My 20+ years of design experience paired with an education in Organizational Psychology and Graphic Design help me bring a unique perspective to research and design implementation with an always open mind to try new things.
I’m currently UX Lead at OpenText were I am responsible for:
Optimizing the e-commerce cart UX of Webroot.com and Carbonite.com
Leading a discovery phase UX research project to learn how consumers think about managing their family’s cybersecurity to inform a new growth product strategy
Refining scope of the various touchpoints in our consumer product UX, which supports Windows, macOS, Android, iOS, iPad OS, ChromeOS, and the Web
Collecting quantitative and qualitative data to help product leadership make more informed decisions for product roadmaps
Promoting a culture of inclusion and reducing legal risks by ensuring accessibility ♿ standards are required in project team charters
Learn more about my time at OpenText
Before that, I briefly contracted at Merck and Wayfair, but I really drove change at SimpleTire, where I…
was part of an incredible marketing team who improved e-commerce usability and mitigated accessibility ♿ risks thanks to process changes I suggested. After approval by the executive team, we focused on improving site performance metrics by focusing on implementation methods popularized by Aaron Gustafson and Luke Wroblewski.
These resulted in…
12% ⬆️ year-over-year conversion on mobile
75% ⬇️ on page load times on mobile UX
31.28% ⬆️ in session duration on mobile resulting in higher revenue per customer
Learn more about this success story
