Welcome to Obvious Wins, an online experiment by me, Evan. I’m a strategic design leader living in the Philadelphia area. Go 🦅!
As a design leader with years of valuable design management experience paired with an education in Organizational Psychology and Graphic Design, I have found my greatest strength to be adaptability. It’s been helpful to bring an open mind that offers a broad perspective to a collaborative design process. I’m willing to experiment and quickly learn how technology can offer real value and be a net positive to the design process.
I’m currently UX Lead at OpenText were I am responsible for:
Leading a discovery phase research project to validate our hypothesis, refine user personas, and learn how consumers think about managing their family’s cybersecurity and inform a growth product strategy
Partner with my team to define the visual and interaction design direction of our consumer cybersecurity products
Refining scope of the many touchpoints in our consumer product, which supports Windows, macOS, Android, iOS, iPad OS, ChromeOS, and the Web
Promoting a culture of inclusion that promotes accessibility and reduces legal risks by ensuring standards are required in team projects
Learn more about my time at OpenText
Before that, I briefly contracted at Merck and Wayfair, but I really drove change at SimpleTire, where I…
was part of an incredible marketing team that improved e-commerce usability and mitigated accessibility risks thanks to my process change recommendations. After approval by the executive team, we focused on improving site performance metrics by focusing on implementation methods popularized by Aaron Gustafson and Luke Wroblewski.
These resulted in…
12% ⬆️ year-over-year conversion on mobile
75% ⬇️ on page load times on mobile UX
31.28% ⬆️ in session duration on mobile resulting in higher revenue per customer
Learn more about this success story
