Hi! I'm Evan, a strategic design leader and mentor living in the Philadelphia metro area. Go 🦅!
I đź’™ leading cross-functional teams to define and deliver digital product strategies that align with business goals. With over 20 years of product design experience and a background in Organizational Psychology and Visual Communications, I bring a unique blend of strategic thinking and design expertise.
My focus is on driving organizational effectiveness through ethical, inclusive, and results-oriented UX towards expected outcomes, like improving workflow efficiency, meeting accessibility standards, reducing operational costs, and improving product value to grow and retain happy software subscribers.
I’m currently UX Lead at OpenText were I am:
Leading a discovery phase UX research project to learn how consumers think about managing their family’s cybersecurity to better inform product strategy
Defining project impact to UI across product touchpoints and device input methods, including macOS, Windows, Android devices, iOS, iPad OS, ChromeOS, and the Web
Collecting quantitative and qualitative data to help product leadership make more informed decisions for product roadmaps
Promoting a culture of inclusion and reducing legal risks by ensuring accessibility ♿ standards are required in our project management team charters
Since joining OpenText in April 2021, my team is seeing significant impact from our efforts:
Launched new desktop apps on macOS and Windows that improve usability by aligning to Apple and Microsoft human interface guidelines for a rapid MVP delivery
Integrated a single sign-on UX for new identity protection features that add subscription value and convenience to consumer security products
50% ⬇️ in engineering operational costs by supporting the merger of multiple account management websites into one UX
15% ⬆️ in customer satisfaction scores by improving usability
10% ⬆️ in year-over-year subscription revenue
Before that, I drove change at SimpleTire 🛞 while managing UX to accomplish…
Significantly improved e-commerce usability and mitigated accessibility ♿ risks thanks to process changes approved by the executive team.
These resulted in…
12% ⬆️ year-over-year conversion on mobile
75% ⬇️ on page load times on mobile UX
31.28% ⬆️ in session duration on mobile resulting in higher revenue per customer
The name reflects a couple of key ideas:
In usability testing, when a participant finds something intuitive, that’s an obvious win—a sign your design is working.
For the business side, research and thoughtful design help uncover the “obvious wins” that drive real impact—like improving efficiency, increasing conversions, or reducing friction.
What’s obvious to you might not be obvious to everyone. That’s where UX research and design come in—to reveal insights, reduce guesswork, and guide smart decisions.